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Plan de Negocio SKARLETT - Multiverse of Entertaiment /

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dc.contributor.advisorBravo Chadid, Néstorspa
dc.contributor.authorBlanco Rocha, Stefany Paolaspa
dc.contributor.authorFlórez Buelvas, Roider Joséspa
dc.contributor.authorRoyeth Banquet, Paula Andreaspa
dc.date.accessioned2024-04-16T16:14:00Z
dc.date.available2024-04-16T16:14:00Z
dc.date.issued2023spa
dc.description4 MB : 91 páginas ; gráficas, ilustraciones, tablasspa
dc.description.abstractLa propuesta comercial SKARLETT es proporcionar servicios de entretenimiento con música en vivo de acuerdo con la preferencia del cliente. Para hacer esto, se cuentan varias opciones de música como Reggaetón, Champeta y otros géneros populares. La idea es crear una experiencia de entretenimiento única y personalizada para cada cliente. Para lograr este propósito, necesitará expertos en música y entretenimiento que puedan adaptarse a varios gustos y gustos de los clientes. Intento crear un ambiente agradable y divertido de que la música sea un hilo de experiencia. Se proporcionan varias opciones de entretenimiento, desde fiestas privadas hasta eventos corporativos con el objetivo de proporcionar servicios a varios espectadores. Para hacer esto, hay una amplia gama de canciones que se actualizan regularmente y un estilo musical para mantener la frescura y la novedad en las propuestas de entretenimiento. La idea es proporcionar un servicio personalizado y de alta calidad que permita al cliente sentirse cómodo y disfrutar de experiencias únicas e inolvidables. Intenta crear una atmósfera divertida con la parte de la música, que es el centro de atención. El trabajo.spa
dc.description.abstractSKARLETT's commercial proposal is to provide entertainment services with live music according to the client's preference. To do this, there are several music options such as Reggaeton, Champeta and other popular genres. The idea is to create a unique and personalized entertainment experience for each client. To achieve this purpose, you will need music and entertainment experts who can adapt to various tastes and tastes of customers. I try to create an enjoyable and fun environment that music is a thread of experience. Various entertainment options are provided, from private parties to corporate events with the aim of providing services to various spectators. To do this, there is a wide range of songs that are regularly updated and a musical style to maintain freshness and novelty in the entertainment proposals. The idea is to provide a personalized and high quality service that allows the customer to feel comfortable and enjoy unique and unforgettable experiences. It tries to create a fun atmosphere with the music part, which is the center of attention. El trabajo.spa
dc.description.degreelevelPregradospa
dc.description.degreenameEconomistaspa
dc.description.notesTrabajo de grado(Economista) --Corporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Economía. Sincelejo, 2023.spa
dc.format.extent4 MB : 91 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.barcodeT-09112spa
dc.identifier.localEC-09112 2023spa
dc.identifier.urihttps://repositorio.cecar.edu.co/handle/cecar/10146
dc.identifier.urlhttps://catalogo.cecar.edu.co/bib/36024spa
dc.publisherCorporación Universitaria del Caribe - CECARspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.placeSincelejospa
dc.publisher.programEconomíaspa
dc.relation.referencesAccenture. (2018). "Personalization Pulse Check". https://www.accenture.com/content/dam/accenture/final/a-com-migration/pdf/pdf83/accenture-making-personal.pdfspa
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dc.relation.referencesBlair, J. P., & Pitcher, M. A. (2016). Local Economic Development: Analysis, Practices, and Globalization. Routledge. https://scholar.google.com.co/scholar?q=Blair,+J.+P.,+%26+Pitcher,+M.+A.+(2016).+ Local+Economic+Development:+Analysis,+Practices,+and+Globalization.+Routledge. &hl=es&as_sdt=0&as_vis=1&oi=scholartspa
dc.relation.referencesBrady, J., & Ebbage, A. (2012). Environmental Management in Organizations: The IEMA Handbook. Routledge. https://www.routledge.com/Environmental-Management-in-Organizations-The-IEMAHandbook/Brady-Ebbage-Lunn/p/book/9781849710626spa
dc.relation.referencesDunning, J. H. (1993). The Globalization of Business: The Challenge of the 1990s. Routledge. https://www.routledge.com/The-Globalization-of-Business-Routledge-Revivals-TheChallenge-of-the/Dunning/p/book/9781138820753spa
dc.relation.referencesEventbrite. (2018) "The Power of Personalization: Music fans want customized experiences, and they're willing to pay for them". https://www.eventbrite.com/blog/the-power-ofpersonalization-music-fans-wantspa
dc.relation.referencesForbes. (2018). The Future of Personalized Entertainment. https://www.forbes.com/sites/forbestechcouncil/2018/06/29/the-future-of-personalizedentertainment/?sh=1ebc7d5e5d69spa
dc.relation.referencesHarvard Business Review. (2018). The Age of Personalization. https://hbr.org/2018/03/the-ageof-personalizationspa
dc.relation.referencesInternational Journal of Contemporary Hospitality Management. (2019). The influence of personalized music on customer emotions and loyalty in the hospitality industry. Recuperado de https://www.emerald.com/insight/content/doi/10.1108/IJCHM-02-2018- 0094/full/htmlspa
dc.relation.referencesMusic Business Worldwide. (2019). Why Personalization is the Future of Music Streaming. https://www.musicbusinessworldwide.com/why-personalization-is-the-future-of-musicstreaming/spa
dc.relation.referencesNielsen. (2018). Total Audience Report: Q2 2018. https://www.nielsen.com/wpcontent/uploads/sites/3/2018/10/q2-2018-total-audience-report.pdfspa
dc.relation.referencesPan, N., & Xu, H. (2011). The Effects of Personalization on Customer Satisfaction and Loyalty. Journal of the Academy of Marketing Science, 39(2), 172-183. https://www.researchgate.net/publication/267298404_The_Influences_of_Service_Pers onalization_Customer_Satisfaction_and_Switching_Costs_on_E-Loyaltyspa
dc.relation.referencesSingh, S., Chugh, P., & Singh, V. (2020). Customized Entertainment - A Paradigm Shift in Entertainment Industry. International Journal of Innovative Technology and Exploring Engineering, 9(6), 286-289. https://www.researchgate.net/publication/371576481_A_Paradigm_Shift_in_the_Entert ainment_Industry_in_the_Digital_Age_A_Critical_Reviewspa
dc.relation.referencesSanwal, A., & Sinha, J. (2017). Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy. Wiley. https://www.wiley.com/enus/Optimizing+Corporate+Portfolio+Management%3A+Aligning+Investment+Proposa ls+with+Organizational+Strategy-p-9781119196860spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.creativecommonsAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject.lembMúsica.spa
dc.subject.lembEntretenimiento.spa
dc.subject.lembClientes.spa
dc.subject.lembEntretenimiento.spa
dc.subject.lembCalidad.spa
dc.subject.lembMúsica.spa
dc.subject.lembAtención.spa
dc.subject.lembGéneros de música.spa
dc.titlePlan de Negocio SKARLETT - Multiverse of Entertaiment /spa
dc.typeTrabajo de grado - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.versioninfo:eu-repo/semantics/submittedVersionspa
dspace.entity.typePublication
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa
oaire.versionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa

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ABD. Economía