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Consideraciones teóricas para la construcción de marca territorial aplicada al turismo para el desarrollo local

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dc.contributor.authorMéndez Prada, Martha Cecilia
dc.contributor.authorLópez Barraza, Lydia María
dc.date.accessioned2022-06-01T15:38:43Z
dc.date.available2022-06-01T15:38:43Z
dc.date.issued2020
dc.description.abstractActualmente, por la competencia de las ciudades destino a nivel global se establecen planes de marketing territorial a escala local y regional, como estrategia de desarrollo en las cuales se movilizan actores y recursos con el objetivo de atraer turistas, inversionistas y residentes. En este capítulo se analizan los enfoques teóricos para estudiar los elementos constitutivos de la construcción de una marca territorial, englobados en un proceso de mejora de la imagen de un lugar y de los atributos que pueden hacerlo atractivo para sus grupos de interés en cuanto a infraestructura, aspectos sociales y culturales. Es a través de la revisión teórica que se busca identificar la relación de la construcción de marca territorial con el desarrollo local a largo plazo de un lugar.
dc.description.abstractCurrently, due to the competition of destination cities at a global level, plans are established at local and regional scales, considering global trends, where places have adopted territorial marketing as a development strategy, in which actors and resources are mobilized with the objective of attracting tourists, investors and residents. This article analyzes the approaches of this discipline, through a theoretical review, studying the constituent elements of it, encompassed about the image of a place and those attributes that can make it attractive for its stakeholders as to infrastructure, social and cultural aspects. With this revision is expected to identify the relation between the construction of the territorial brand and the local long-term development of a place.
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dc.identifier.urihttps://repositorio.cecar.edu.co/handle/cecar/2493
dc.language.isospaspa
dc.publisherCorporación Universitaria del Caribe - CECARspa
dc.publisher.placeSincelejo - Sucre Colombiaspa
dc.relation.citationendpage188spa
dc.relation.citationstartpage164spa
dc.relation.ispartofLibro Ciudades sostenibles: Un enfoque diferenciado del desarrollo de las ciudades
dc.relation.ispartofbookCiudades sostenibles: Un enfoque diferenciado del desarrollo de las ciudadesspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
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dc.sourcehttps://libros.cecar.edu.co/index.php/CECAR/catalog/view/100/156/2383-1spa
dc.subject.proposalmarketing territorial
dc.subject.proposalmarca territorial
dc.subject.proposalimagen
dc.subject.proposaldesarrollo local
dc.subject.proposalJEL
dc.subject.proposalO29
dc.subject.proposalM31
dc.subject.proposalM32
dc.subject.proposalM38
dc.titleConsideraciones teóricas para la construcción de marca territorial aplicada al turismo para el desarrollo local
dc.title.translatedTheoretical considerations for the construction of a territorial brand applied to tourism for local development
dc.typeCapítulo - Parte de Librospa
dc.type.coarhttp://purl.org/coar/resource_type/c_3248spa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
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dc.type.redcolhttp://purl.org/redcol/resource_type/CAP_LIBspa
dc.type.versioninfo:eu-repo/semantics/publishedVersionspa
dspace.entity.typePublication

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