Estrategias de Marketing Digital utilizadas para promocionar el turismo /

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dc.contributor.advisorGómez Diaz, Carlos Elíasspa
dc.contributor.authorVillalobos Lopera, Valentinaspa
dc.contributor.authorMartínez Toribio, Andreina Estherspa
dc.contributor.authorSibaja Bustamante, Eduvi Lizethspa
dc.date.issued2023spa
dc.description1.5 MB : 54 páginas ; figuras, tablasspa
dc.description.abstractEl presente trabajo de investigación, tuvo como determinar las estrategias de marketing digital utilizadas en la promoción del turismo en Sucre, Colombia, donde se abordó la problemática entorno a los métodos utilizados para tener un buen uso del marketing digital y para lograr una promoción efectiva. Para tal fin, se usó un enfoque metodológico cualitativo, con un diseño no experimental y de campo. Esta investigación reveló resultados significativos, se encontró que las redes sociales, como Facebook e Instagram, son herramientas clave para difundir información e interactuar con los turistas potenciales. Además, se destacó el uso de sitios web, blogs, correo electrónico y aplicaciones móviles en la estrategia de marketing digital. En cuanto al impacto de estas estrategias en la percepción de los turistas, se encontró que han tenido un efecto positivo en la imagen de Sucre como destino turístico. La difusión de contenido atractivo y la interacción activa con los usuarios en las redes sociales ha contribuido a posicionar a Sucre como un lugar atractivo para visitar, generando un aumento en el número de turistas que eligen esta región como destino. El trabajo.spa
dc.description.abstractThe purpose of this research work was to determine the digital marketing strategies used in the promotion of tourism in Sucre, Colombia, where the problem was addressed around the methods used to have a good use of digital marketing and to achieve an effective promotion. For this purpose, a qualitative methodological approach was used, with a non-experimental and field design. This research revealed significant results, it was found that social networks, such as Facebook and Instagram, are key tools to disseminate information and interact with potential tourists. In addition, the use of websites, blogs, email and mobile applications in the digital marketing strategy was highlighted. Regarding the impact of these strategies on the perception of tourists, it was found that they have had a positive effect on the image of Sucre as a tourist destination. The dissemination of attractive content and active interaction with users in social networks has contributed to position Sucre as an attractive place to visit, generating an increase in the number of tourists who choose this region as a destination. El trabajo.spa
dc.description.degreelevelPregradospa
dc.description.degreenameAdministrador(a) de Empresasspa
dc.description.notesTrabajo de grado(Administrador de Empresas) --Corporación Universitaria del Caribe. Facultad de Ciencias Económicas y Administrativas. Programa de Administración de Empresas. Sincelejo, 2023.spa
dc.format.extent1.5 MB : 54 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.barcodeT-08805spa
dc.identifier.localAD-08805 2023spa
dc.identifier.urlhttps://catalogo.cecar.edu.co/bib/35957spa
dc.publisherCorporación Universitaria del Caribe - CECARspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.placeSincelejospa
dc.publisher.programAdministración de Empresasspa
dc.relation.referencesOrganización Mundial del Turismo. (2018). Turismo para todos - Glossario. https://www.unwto.org/es/turismo-para-todos/glosariospa
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dc.relation.referencesPapatheodorou, C. (2017). Digital marketing in the tourism industry: The role of social media. Current Issues in Tourism, 20(3), 280-299. https://doi.org/10.1080/13683500.2014.881567spa
dc.relation.referencesChon, P. K., & Ryan, S. (2019). Exploring the role of digital marketing in the hospitality and tourism industry. Current Issues in Tourism, 22(10), 1137-1154. https://doi.org/10.1080/13683500.2018.1502383spa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.creativecommonsAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)spa
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject.lembMarketing.spa
dc.subject.lembTurismo.spa
dc.subject.lembRedes sociales.spa
dc.subject.lembMarketing digital.spa
dc.subject.lembTurismo.spa
dc.subject.lembEstrategia.spa
dc.subject.lembRedes sociales.spa
dc.subject.lembOrganizaciones.spa
dc.subject.lembPromoción.spa
dc.titleEstrategias de Marketing Digital utilizadas para promocionar el turismo /spa
dc.typeTrabajo de grado - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.versioninfo:eu-repo/semantics/submittedVersionspa
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa
oaire.versionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa

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